Welcome Series Campaign

Options

Price: $1000

Timeframe: May, August or November

Please contact your Account Manager for details on how to enroll in this Go! Services program.

img_welcomeseries.gifProgram Description:

This one-month program will coach you on strategically engaging new subscribers, because the first 30 days are critical (open rates have been shown to decline after this period). Convio personnel will then build, test, and launch an automatically-triggered series of two welcome messages, based on text and photos you provide. First, your new subscribers will receive a warm welcome that introduces them to the scope of your programs and emphasizes the results you deliver in your community. Second, they will be introduced to ways to get involved. Many organizations find to their surprise that they convert some new subscribers into new donors right away, with just with the soft ask their welcome messages. These warmly-welcomed subscribers are then ushered into the normal flow of ongoing communications your organization sends, including eNewsletters, special announcements, and campaigns.

To keep program services affordable, all webinars and “office hours” are held in a “virtual classroom” setting with multiple program participants. Benefits of this model (beyond the low price) include networking with professional peers as well as real-time benchmarking: your personalized report at program completion (see sample) will include your results PLUS a comparison to your group’s aggregate results as well as historical results.



Put your best foot forward with your new prospective donors by launching a best-practice Welcome Series with Convio.

Tagged:

Categories