The 2010 Convio Online Nonprofit Benchmark™ Study

Kent Gilliam

The Convio Online Nonprofit Benchmark™ Study is designed to help nonprofit professionals evaluate beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. This year’s study analyzes data compiled from nearly 500 nonprofit organizations, representing millions of online interactions and transactions from Convio’s Software-as-a-Service (SaaS) system. The study aggregates results into benchmarks that nonprofit organizations can compare against their peer group and the industry as a whole.