Share Your Results

Dale Anania

Hey Everyone, even though we are very different organizations, it would be useful to know how everyone did. In that spirit, I share the following for The Marine Mammal Center:

Overall: 1,072 entries, 1,015 eCards sent, 144 new email addresses, $265 in donations from 5 donors, 1 of whom was new.

Results by Email effort

#1 Kick-off 14,879 delivered, 21.97% opened, 0.006 % (21) unsubscribes

#2 follow-up to those who took action: 361 delivered, 58.27 % opened, no unsubs

#3 Reminder to those who had Not taken action: 14634 delivered, 20.4% open, 0.3% (44) unsubs

# 3 reminder to those who took action: 421 delivered, .52.25% open rate, no unsubs

#4 winner email: 787 delivered, .53% open, no unsubs

Dale Anania

spreadsheet attached