Using Google Analytics with Blackbaud Luminate - three free webinars

Eric Squair

Hello Luminators,


I am offering three free webinars as follow up to a session I delivered (with Brenna Holmes) at BBCon earlier this month on using Google Analytics with Luminate.


You can sign up here: http://datahabits.com/webinars-learn-google-analytics/webinars-google-analytics-blackbaud-luminate/

The three weekly webinars are on Wednesdays at 1pm Eastern and start next week.



Some things to note:

- The aim is to get you all sorted for the day after Giving Tuesday - Reporting Wednesday

- Over three sessions we will cover installing Google Analytics to track basic donations as transactions, using UTM tags for your email, ads and social media posts and finally using Google Analytics and Data Studio to share insights with your team.

- You or someone on your team should be able to edit donation page wrappers and create reusable page components to make the most of the first webinar on setting up Google Analytics

- We are going to be using the free Google Tag Manager tool, so you should be willing to invest some time in learning this powerful tool, and ideally set up an account before the first session

- This will cover donation tracking, but not Teamraiser transactions at this time

- A lot of what we're covering has been discussed by Analytics Superstar Sara Hoffman (who I met at BBCon) in this thread - very useful to review some of the key points in that thread before the sessions.

- There is A LOT to be covered in these webinars, and will require a few hours a week to learn and implement. It's a bit of an experiment to see if I can transfer what I know to you in three weeks. I work with Google Analytics and Tag Manager all day every day (not as frequently with Luminate) and my hope is that we can swap knowledge and make each other's work better.

- All the recordings will be available for anyone who attends at least one of the live sessions. If you want access after the webinars end, email me via the datahabits.com site and I will be happy to share.

Gwendolyn Chambers

This is a great webinar but alas, our wrappers had some conflict and I've been troubleshooting for days. I believe I now have it working. I see the donation event happening (in GA) and the transaction id info in the GT preview of the page I donated on, but the transactions are not showing in GA. We block our office IP from being counted, would this affect transactions showing up in GA? [One hour later]: I now see a transaction id from a constituent but the amount is 1.00 which is incorrect. GA should be pulling the correct amount right?


Any ideas?

Gwendolyn

Gwendolyn Chambers

After some digging, I'm pretty sure this is a decimal issue but I'm not sure what would fix it as I'm not a coder. Any suggestions?

Maybe something in the following section or am I way off?:


window.dataLayer = window.dataLayer || []

dataLayer.push({

'transactionId' : "[[S120:dc:trackingCode]]",

'sustainerActive': "[[S120:dc:recurringCurrentStatusString]]",

'transactionAffiliation': "[[S120:dc:donFormId]]",

'transactionTotal':rev,

'transactionProducts': [{

'sku': "[[S120:dc:donFormId]]",

'name': "[[S120:dc:donationFormName]]",

'category': mon,

'price': rev,

'quantity': 1

}]

});

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