Action rate tracking not working.

Stephen Gouws

Hey, me again


I have a quick question related to the 'Action Taken Count' metric in campaign/email reports.


I recently sent out an email campaign, driving users to a donations page.

The donation page pulled some revenue and as a double measure for testing purposes, I donated personally by clicking the link in the email and then donating on the live donations page (not preview link).


I've pulled the stats via a report in the system and everything looks on point, except for 'Action Taken Count', which is showing 0's across the board.

I've also run a 'donations by email message' report and it returns no data at all.


Is there some sort of connection that I need to make to correctly track donations made by users coming from a specific email message, or something that I need to set up to get this tracking working correctly? Surely this should just work out of the box. 

A side note, Images were not turned off in the email when making a donation.


Thanks and Regards,

Stephen

Stephen Gouws

I'm just resurrecting this post in case someone has some valuable insight and missed it.


Another question on this topic.

If I disable WYSIWYG when building emails so that Luminate does not strip some important fixes out, how should I go about linking correctly?

1. Donation Page Links - Should I just pull these from the publish section from the "URL of the First Donation Form Page:" part. I'm asking because there might be a 'correct' way to do it to make sure that donation tracking 'actions taken' works correctly.
2. If I'm adding UTM's to all my links, can this affect donation/actions-taken tracking?

Thanks!!!

Regards,

Stephen

Erik Leaver

Hi Stephen,


Donation Links: I've taken the URL from the last page of the donation page setup, opened that link in a browser to force the url to update to the https version, removed any session specific parameters and then used that URL in my email campaigns.


UTM: UTM parameters shouldn't cause any issues with Blackbaud email campaign tracking.


Good luck,

Erik

Jason Thomas

Erik Leaver:

Hi Stephen,


Donation Links: I've taken the URL from the last page of the donation page setup, opened that link in a browser to force the url to update to the https version, removed any session specific parameters and then used that URL in my email campaigns.


UTM: UTM parameters shouldn't cause any issues with Blackbaud email campaign tracking.


Good luck,

Erik

Hi Erik, 


You can breakdown what the session specific parameters might look like in an URL? I would like to follow your example. Thanks!


Jason

Jason Thomas

Stephen Gouws:

I'm just resurrecting this post in case someone has some valuable insight and missed it.


Another question on this topic.

If I disable WYSIWYG when building emails so that Luminate does not strip some important fixes out, how should I go about linking correctly?

1. Donation Page Links - Should I just pull these from the publish section from the "URL of the First Donation Form Page:" part. I'm asking because there might be a 'correct' way to do it to make sure that donation tracking 'actions taken' works correctly.
2. If I'm adding UTM's to all my links, can this affect donation/actions-taken tracking?

Thanks!!!

Regards,

Stephen

 

Hi Stephen, 


What sort of "important fixes" is luminate stripping down if you use the WYSIWYG? Just curious.


Thanks!

Jason

Erik Leaver

Hi Stephen, 

What sort of "important fixes" is luminate stripping down if you use the WYSIWYG? Just curious.


Thanks!

Jason

Jason,


If you are using mobile responsive elements in the head, many of those can get stripped out by the WYSISYG editor.


The good news is that the new Email Beta tool doesn't have this same issue.


Best,

Erik

Erik Leaver

Hi Erik, 

You can breakdown what the session specific parameters might look like in an URL? I would like to follow your example. Thanks!


Jason

Hi Jason,

So here's an example of a session that was generated from a URL that I clicked through via a client email:


https://secure2.convio.net/XXXX/site/SPageServer/;jsessionid=00000000.app215b?NONCE_TOKEN=B73162E289F0D83ADB7C9E76C165239E&pagename=ssj_send_prayer_petition&utm_medium=email&s_src=WeeklyDevotion_180723&utm_source=07232018&utm_campaign=Weekly_Devotion


This particular organization is using Google UTM tracking.


So if I was going to take this URL & place in an email, I'd remove: ;jsessionid=00000000.app215b?NONCE_TOKEN=B73162E289F0D83ADB7C9E76C165239E


So here is what it would look like with the sessionid removed:


https://secure2.convio.net/XXXX/site/SPageServer/&pagename=ssj_send_prayer_petition&utm_medium=email&s_src=WeeklyDevotion_180723&utm_source=07232018&utm_campaign=Weekly_Devotion


Best,

Erik