Implenting doubleclick tag on thank you page of donation form

Andrew MacKay · July 2018

I've setup a DoubleClick Floodlight tag within the thank you section of our donation form in order to track conversions. The form is being hosted within a PageBuilder page using CRDonationAPI (https://secure2.convio.net/cwf/site/SPageNavigator/donate_gp.html). The tag appears properly when the thank you page is viewed but only rarely pulls in the variables that are requested. The details needed are revenue (donation amount), monthly/onetime, and order id. For those I'm using:

[[S120:dc:giftAmount]]

[[S120:dc:recurringFrequencyLabel]]

[[S120:dc:trackingCode]]

Here is the actual code I have on the thank you section of the page:



<iframe src="https://8610614.fls.doubleclick.net/activityi;src=8610614;[[? x[[S120:dc:recurringFrequencyLabel]]x::xMonthly (ongoing)x::type=mon;cat=month0;::type=otg;cat=oneti0;]]qty=1;cost=[[S120:dc:giftAmount]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=[[S120:dc:trackingCode]]?" width="1" height="1" frameborder="0" style="display:none"></iframe>



Has anyone successfully set something like this up? Please let me know if you have suggestions. Thanks,

Andrew

Sara Hoffman · July 2018

Hi Andrew -

From the look of your code, you've got a space within the start of your conditional which could be throwing the entire string off.


<iframe src="https://8610614.fls.doubleclick.net/activityi;src=8610614;[[?x[[S120:dc:recurringFrequencyLabel]]x::xMonthly (ongoing)x::type=mon;cat=month0;::type=otg;cat=oneti0;]]qty=1;cost=[[S120:dc:giftAmount]];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=[[S120:dc:trackingCode]]?" width="1" height="1" frameborder="0" style="display:none"></iframe>

Also, it looks like you've got Google Tag Manager in play here as well, so on the Thank You page you can pass your S-tags to the dataLayer, use GTM Variables to read that data and then fire DoubleClick from GTM.

Here are two examples:

024ea8e019138d585a8a41e298c98731-huge-do

f3177373f81d13c1065b0d212a08bb6c-huge-do

Brian Mucha · July 2018

The recurring frequency label can be edited in the future, which would break this conditional. What about reversing this?


[[?x[[S120:dc:recurringFrequencyLabel]]x::xx::NOT-MONTHLY::MONTHLY]]

I'm assuming you get nothing from this tag on a one-time gift. I'd do a quick test to confirm.

EDIT: This would also then work with recurring that is not monthly or ongoing, if those ever get added you would still be good.

Implenting doubleclick tag on thank you page of donation form

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