Standard practice to include expenses in fundraising reports?

Jessica Mavaro 3

Hi community! I have a question about how your org does fundraising reporting. Does your org include expenses in their fundraising reports? In other words, do you report on the net amount raised for each appeal, or the gross amount? Both?

Karen Stuhlfeier

We report what we raise, but our finance department will include information about expenses in our annual report. 

Heather MacKenzie

Jessica Mavaro:

Hi community! I have a question about how your org does fundraising reporting. Does your org include expenses in their fundraising reports? In other words, do you report on the net amount raised for each appeal, or the gross amount? Both?

Depends on both the report itself and what the audience is.  However, when we do, it's only as one single amount, and not distributed across appeals, funds, or anything like that.  It can also be split into 3 sections, Salaries & Benefits, Fundraising Events, and Operations, but that is as detailed as it gets for us.