Tracking donations in Google Analytics

Lucas Metherall

Hi all,


I am a beginner-intermediate in using our Analytics account, and want to create a Goal around donations.


How do I track people who click over to the Convio donation page, and then actually donate?


Thank you!


Lucas

Lisa Slawinski

Hi Lucas,


Even thought we've had LO for almost two years, we're still making our way through this monstrosity of a software program. If I understand what you are asking, setting up goals can be accomplished through the Campaign portion in Donation Management. If there is another way, I'd love to know as well.


Lisa

Brian Mucha

You can do all of the set-up manually in Google Analytics, but LO has a 'funnel' system to help.

https://www.blackbaud.com/files/support/helpfiles/luminate-online/help/luminateonline.html#../Subsystems/Setup/Content/Concepts/Admin_Google_Analytics_Funnel_Tracking.html?Highlight=funnel


To set up a goal manually in GA you'll need to understand the URLs in Luminate and what each part means. Several of them, such as NONCE_TOKEN and jsessionid, will need to be ignored in GA since these change from user to user. That is done on the GA profiles I believe.


The pages that define each step toward your goal need to be defined by their URL, so knowing that in the teamraiser donation URL https://secure3.convio.net/cmf/site/Donation2;jsessionid=00000000.app30112a?idb=1580293224&df_id=12064&12064.donation=form1&FR_ID=1720&mfc_pref=T&PROXY_ID=1894690&PROXY_TYPE=20&NONCE_TOKEN=EAD24E5209301B0AACE6E63AA1B9D1DB the important part in identifying the step is "12064.donation=form1".

Jeremy Reynolds

Lucas Metherall:

Hi all,


I am a beginner-intermediate in using our Analytics account, and want to create a Goal around donations.


How do I track people who click over to the Convio donation page, and then actually donate?


Thank you!


Lucas

If you're able to use LO's built-in implementation, that's going to be best. Go into your site options and search for entries that begin with GOOGLE_ANALYTICS.


Like Brian said, if you have to go manual in GA, there's a lot of junk in the URLs that you'd ideally want to eliminate using filters (be sure to make a new view in GA if you're going to do this!). As for goal tracking, if you know javascript then the preferred method is to add javascript to your page wrapper that will push the right data to Google (ideally adding/enabling the stuff to turn on GA's eCommerce tracking). That's pretty complicated, though, and I suspect that most folks just add goals within Google Analytics. For TR donations, you'll want a destination page that uses the Regular Expression .*donation=completed.* (for donations) and another using .*TRR.+pg=rthanks.* (for TeamRaiser registrations).

Reid Dossinger

Hi, Lucas. I've had decent reporting setting up a donation goal in GA with a destination goal, set to a regular expression of:


.*donation=completed.*


I will say that the trends are similar, but there are pretty big differences in the daily numbers. A GA goal is going to be more useful for understanding visitor behavior, but LO is still probably going to be your go-to for absolute numbers.


I have been looking at getting ecommerce installed, with pretty decent success. This thread is a good place to start: https://community.blackbaud.com/forums/viewtopic/135/28972?post_id=105303

Lucas Metherall:

Hi all,


I am a beginner-intermediate in using our Analytics account, and want to create a Goal around donations.


How do I track people who click over to the Convio donation page, and then actually donate?


Thank you!


Lucas