Getting better data out of Luminate,

Ashley Pruett

Currently, we can't get some of the information we need in Luminate. Specificially, we want to know 1) how many times a particular article/ad is clicked on in an enewsletter (that is something our underwriting team is really interested in in terms of how ad sales are doing). And 2) we also need to see who specifically clicked on the links.


What are all of you doing to get better data out of Luminate? It might be that we need a custom report for this information, or it's a user error and we are not using the functions as we should be. Either way, we would love some guidance on this. Thank you in advance.

Brian Mucha

Check out the Email > Clickthrough Details Report to see who specifically is clicking on links.


Another method is to put Google Analytics on the target page (if you own it.) You can then add GA campaign tags to your links which help with tracking visitors coming from your email.


Example: http://mydomain.org/somepage?utm_campaign=enewsletter&utm_source=may_issue&utm_medium=footer_links


https://ga-dev-tools.appspot.com/campaign-url-builder/