Standalone Recurring Email: has anyone done this?

Reid Dossinger

I've been tasked with putting together a recurring email series that will only go to subscribers who sign up for the people who specifically sign up for that email series. They will not be opted in to any other emails from us, and will only get an invitation to sign up for our main list at the end of the series.


I've never done anything like this before, and I'm still pretty new to LO. My thought is that I will have to set up a campaign with recurring sends, like a welcome series, but with more emails and without being opted in to any of our other groups.


I'm having a hard time thinking of how we would do it without having the subscribers go into a group that we then have to supress from all other emails until the series is over (it will run for about 6 months), and once it's over, we'll then have to opt-out the people in that series who did not subscribe to get more emails.


Is this correct? Or is there an easier way to do it? Anyone done this before?

Jeremy Reynolds

Reid Dossinger:

I've been tasked with putting together a recurring email series that will only go to subscribers who sign up for the people who specifically sign up for that email series. They will not be opted in to any other emails from us, and will only get an invitation to sign up for our main list at the end of the series.


I've never done anything like this before, and I'm still pretty new to LO. My thought is that I will have to set up a campaign with recurring sends, like a welcome series, but with more emails and without being opted in to any of our other groups.


I'm having a hard time thinking of how we would do it without having the subscribers go into a group that we then have to supress from all other emails until the series is over (it will run for about 6 months), and once it's over, we'll then have to opt-out the people in that series who did not subscribe to get more emails.


Is this correct? Or is there an easier way to do it? Anyone done this before?

I think you'd have to do the groups route and supress on all the other emails.


For timing, I can't think of a way to see how long ago someone took a specific survey, but a "web site engagement segmentation" task will tell you who took any survey in the last X days. In my experience, folks don't tend to fill out many surveys, so this would mostly work. Probably.


I'd use that task to make a "filled out a survey 7 days ago" (and additional ones for 14, 21, etc.), then combine the result group with a rebuilding query to limit members to anyone who filled out your form (using an interaction clause or the LO-generated group from your survey, if you set it up to do that).


Again, the downside is that anyone who fills out another form after signing up will reset his/her "weeks out" timing in the special email series. They wouldn't get any duplicates, but it'd have the potential to add a big delay into your planned timeline for those folks.