Google Tag Manager /Tracking Transactions within Luminate

orlando casas · March 2018

After adding Google Tag Manager within the page wrapper I was told by a manager at Blackbaud the following:

Hello Orlando,

How did the event go this weekend? I hope it was a success.

I understand your concern and why you are questioning the process to add the GTM code to the wrapper. While it may only take a few minutes to add the code, the only people who are able to do this are billable resources, which is why it would require a scope and a signed contract.

Also, as I noted below, the code you provided will not pull transaction information. This will need to be added it. Our team would be able to do that. Or, if you get the code you need from the Community, someone with Advanced Site Admin access could add it. It looks like A. Hernandez has this permission.

Have you used the Community before? You can search previous discussions or post a new question at https://community.blackbaud.com/home. You may get all the information you need from the Community.

Once again, please let me know if you want me to request a contract to add GTM.

Thanks,
Jen

Can anyone shine some light on this tracking code and where in Luminate Online for tracking as a 3 week wait time to add code is a bit to long in my book.

Thanks,

OC

Jeremy Reynolds · March 2018

orlando casas:

After adding Google Tag Manager within the page wrapper I was told by a manager at Blackbaud the following:

Hello Orlando,

How did the event go this weekend? I hope it was a success.

I understand your concern and why you are questioning the process to add the GTM code to the wrapper. While it may only take a few minutes to add the code, the only people who are able to do this are billable resources, which is why it would require a scope and a signed contract.

Also, as I noted below, the code you provided will not pull transaction information. This will need to be added it. Our team would be able to do that. Or, if you get the code you need from the Community, someone with Advanced Site Admin access could add it. It looks like A. Hernandez has this permission.

Have you used the Community before? You can search previous discussions or post a new question at https://community.blackbaud.com/home. You may get all the information you need from the Community.

Once again, please let me know if you want me to request a contract to add GTM.

Thanks,
Jen

Can anyone shine some light on this tracking code and where in Luminate Online for tracking as a 3 week wait time to add code is a bit to long in my book.

Thanks,

OC

You can absolutely do this on your own, assuming you have someone who can get into the page wrapper and make edits without breaking anything.

Basic implementation instructions will show up when you go into Google Tag Manager and click the container ID at the top of your page (blue link to the left of the Preview/Submit buttons, format is GTM-______). Here's a summary for you to pass off to A. Hernandez (he/shee must have WYSIWYG editor turned off before starting):

In LO, go into Setup > Page Wrapper Editor, select "Manage" on the appropriate wrapper, and then make a copy of the latest version.
Click edit, and proceed to step 2
In the "Additional HTML Tags for HEAD Element" box, add this code:

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-_______');</script>

Replace the underscores with the container ID from the top of your google tag manager admin page, and hit the next button at the bottom of the page.
Proceed to step 4 in the page wrapper editor (again, be sure he's/she's in code view instead of WYSIWYG)
At the top of the HTML content editor, paste in code similar to:

<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-______"

height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>

Replace the underscores with your own org's container ID, and hit the next button at the bottom of the page.
Go to page wrapper editor, step 6, and publish.
Check your website's source code to verify that the tag is installed (better yet, use the Google Tag Assistant Chrome Extension to see what it's outputting).
If anything went pear-shaped after activating the new version, just publish the previous version to go back to before your edits.

That should about do it; shouldn't take more than a minute or two. If you get lost, then you're probably better off talking to your CSM about scoping and designing a project. There are also vendors who'd be happy to bang this out for ya (Sara comes to mind)...and they'd be able to sprinkle some advanced magic into your analytics while they're under the hood.

Google Tag Manager /Tracking Transactions within Luminate

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