How are you thinking about increasing reach on Facebook through your supporters?

Jeanette Russell 2

If you're wondering what to do about Facebook's latest announcement to priortize feeds from friends and family, you're not alone. While organic reach is nearly dead, your Facebook strategy shouldn’t be. What are you going to do about it?

Since social media is about people, not brands. Posts shared by people receive far greater reach than organic posts from Pages and will always take precedent over unpaid content. One idea is to kick off the Chinese New Year (year of the earth dog) by transforming your “everyday” supporters to become social media ambassadors who will share your awesome advocacy content.

Here's a handy guide I wrote about how to leverge your "everyday" influencers to root for your cause. I'd love to hear your thoughts about how you're thinking about leveraging supporters as part of your FB strategy.