How do you use analytics?

Jeanette Russell 2

Dave Karp's, Ph.D, recent npEngage blog "How Nonprofits can Use Analytics with Advocacy" offers powerful insight on a key role data plays for advocacy organizations ... "Listening through data doesn’t give you omniscient insight into how to win advocacy campaigns. Digital listening gives you a new set of tools and processes to help confront hard strategic questions."

What are some ways you use data to help inform campaign decisions?


In the meantime, read his blog and download a free chapter from his recent book, Analytic Activism.