Best practice on how to code constituents for email segmentation

Sheryl Clark

We have Online Express and want to segment our email lists. What is the best way to code our consitutents for easy segmentation?


Thanks in advance.  Sheryl

John Heizer

Sheryl Clark:

We have Online Express and want to segment our email lists. What is the best way to code our consitutents for easy segmentation?


Thanks in advance.  Sheryl

I'd say that depends entirely on what criteria the segments are based upon.  If it is something simple/clear, like giving levels, I'd say you don't need to pre-segment them at all, but create segments as-needed for each email blast.