Is there a way to track in-email clicks?

Kim Ethridge

We recently moved from NetCommunity to LO. In NetCommunity we were able to see statistics for in-email links -- number of clicks on each link. Is there any way to get this information in LO?


Kim

Jeremy Reynolds

Kim Ethridge:

We recently moved from NetCommunity to LO. In NetCommunity we were able to see statistics for in-email links -- number of clicks on each link. Is there any way to get this information in LO?


Kim

Regular campagins:

Email (menu) > Email Campaigns > Campaigns (tab) > Manage > Reports (tab) > Create a new report (dropdown) > Clickthrough Details Report

TR coaching emails:

Fundraising (menu) > Teamraiser > Manage (link) > Coaching Emails (tab) > Report List (secondary tab) > Create a new report (dropdown) > Clickthrough Details Report


Autoresponders & Transactional Email can't be tracked.

Kim Ethridge

Thank you!

 

Kim

 

_____________________________________________________________________________
Kimberly
Ethridgefkethridge@cbf.orgf443-482-2060

Website
Manager, Chesapeake Bay Foundation, 6 Herndon Avenue, Annapolis,
MD  21403
www.cbf.org

 

Brian Mucha

We also put Google Analytics campaign tags and Luminate source tags on every link. That adds some tracking for Google Analytics and source attributions in LO.

 

<!--//

Google Analytics Campaign | utm_campaign-tags |

&amp;utm_campaign=giving_tuesday_2017

&amp;utm_source=solicitations_2017-11-16

&amp;utm_medium=[[?x[[S4]]x::x42x::Website::Email]]

 

Luminate | src_campaign-tags |

&amp;s_src=giving_tuesday_1

&amp;s_subsrc=solicitations_2017-11-16_[[?x[[S4]]x::x42x::Website::Email]]

//-->

Which gives you a link like this:


http://foundation.luriechildrens.org/site/PageServer?pagename=donate_now_2017&amp;utm_campaign=giving_tuesday_2017&amp;utm_source=solicitations_2017-11-16&amp;utm_medium=[[?x[[S4]]x::x42x::Website::Email]]&amp;s_src=giving_tuesday_1&amp;s_subsrc=solicitations_2017-11-16_[[?x[[S4]]x::x42x::Website::Email]]


Elsewhere you might have links that use utm_source=lightbox or whatever. 


This allows you to see regular Analytics stats like the average PageViews, etc. of just traffic that came from your email. 


Note: The conditional ([[?x[[S4]]x::x42x::Website::Email]]) just detects if the email is in MessageViewer or an actual email client.

Sara Hoffman

Hi Kim -


Please don't change utm_source as Brian suggests, if you want to use the Google Campaign Tracking parameters, I recommend using "utm_content" for this identification. You can also add something small to the URL query string to identify each link - ex: &lnk=header, lnk=btn1, lnk=footer. This will help LO identify each URL individually. You can then create a heat map in Excel using conditional formatting. Oh, and add "lnk" or whatever you decide to the "exclude query string parameters" field in Google Analytics for the main reporting profiles; lnk will get captured in a raw or unfiltered view, but can obfuscate page URLs the same way that source codes do.

Here's a post Beaconfire RED wrote about a few years ago about how to make the click map.


 

Brian Mucha

Please don't change utm_source...

Why is that? There's a default Source/Medium view right in Acquisition. I'm not even sure how you could view by Content.

Sara Hoffman

Brian - 

Source is better consistent across an entire email message. For Luminate Online, I like the name the source for the type of message it is or what LO Email Campaign its underneath.

So you end up with the following types of configurations:
medium / source

email / fundraising

email / advocacy

email / renewals

email / upgrade


utm_content is optional and there you can add more flavor
medium / source / content

email / renewals / r1-link1

email / renewals / r1-button

Brian Mucha

Gotcha. There is a lot of personal preference for any system. I think whatever it is isn't as important as just sticking to it consistantly.


For us almost all of our email comes from just a few LO campaigns, so we don't pass that.


So we use the utm Campaign bucket to hold the effort. ("giving_tuesday_2017" has several emails and other communications for that push.)


The GA view is displayed as Source / Medium. We also put one consistent value in Source for the whole message. (So "solicitations_2017-11-16" is the name of that email.)


Then the third/innermost bucket 'Medium' holds our 'flavor'. That might be something like "email-button", "plaintext-footer" or "website-header" when the user is in MessageViewer. (If I could go back I'd use 'viewer', rather than 'website'.)


Now it's easy for me to open the Campaign view, and add Source/Medium as the secondary dimension and get a report that naturally sorts like this...

giving_tuesday_2017
    lightbox / button

    lightbox / video-link
​    signage / billboard

​    signage / cta-bus
​    social / boosted

​    social / social-media-ambassador-program
    solicitations_2017-11-16 / email

    solicitations_2017-11-16 / email-footer
    solicitations_2017-11-16 / email-sidebar
​    solicitations_2017-11-17 / email

​    solicitations_2017-11-17 / website-footer


​


 

Sara Hoffman

Brian - How about we start a new question/post on Campaign tracking?