Engagement Factors

Kim Ethridge

I'm interested in how folks are using engagement factors. If anyone would like to share theirs I'd love to learn more.


Thanks.


Kim

Alicia Searfoss

We don't use them extensively.  We have one to gauge email responses, one for donation counts per constituent, and one to track potential donors that we could upgrade to a monthly.  For the latter, we have a recurring email set up that goes out every day to just those who meet the critera.  What do you use them for?

Brian Mucha

For us it's...


Emails Received in the Last 90 Days:

Emails Opened in the Last 90 Days:

Emails Clicked in the Last 90 Days:


We have about 20 different email interests and 7 Teamraisers so the number of emails a constituent can receive can really vary. Tracking these numbers across the board allows us to monitor the average and maximum number of emails our cons get, and if that affects opens and clicks.

Kim Ethridge

Thanks, Brian. That's a good idea.


Kim

Kim Ethridge

Alicia Searfoss:

We don't use them extensively.  We have one to gauge email responses, one for donation counts per constituent, and one to track potential donors that we could upgrade to a monthly.  For the latter, we have a recurring email set up that goes out every day to just those who meet the critera.  What do you use them for?

We're just now looking at how to use them.