Great Fundraising Idea San Diego 125 CHALLENGE

Sandy Rabourne

The San Diego affiliate had tremendous individual fundraising success with THE 125 CHALLENGE.

This was a program we designed to create awareness in fundraising efforts for race teams and walkers. We knew at the beginning of our 2008 season that corporate sponsorships were going to be down significantly. Because of the 125 CHALLENGE we were able to exceed our previous year’s race proceeds. We earned $387,930 from individuals who took the 125 CHALLENGE or took the challenge and added more!

We sent out a postcard with the following text and posted this on the login page for the Race. We made it very easy for people to click onto the 125 donation button. We also promoted this with an aggressive grassroots program at our public speaking engagements, media and events during the month of October.

TAKE THE KOMEN 125 CHALLENGE

The average cost of a life saving mammogram is $125. If each Race for the Cure ® participant took the challenge to raise an additional $125 in pledges for their walk, we could provide 15,000 FREE mammograms to San Diego County women! YOU Can help save a life.

Take the Komen 125 CHALLENGE.

Find out how by going to our website www.komensandiego.org or call 858-573-2760

Karissa Tuthill

Great Idea!