Have you tried emailing your influencers using LO Beta?

Jeanette Russell 2

Did you know that you can email your organizations top social media influencers using LO Beta Lists? That's right! It's an exciting new feature because it gives you a powerful new way to engage your most socially active supporters about your campaigns...through email. Here are a few tips to get you started:

Why you need to email your influencers about your next campaign

When asked, many of your social influencers will share your message to their social networks. We've found that the email metrics are insanely higher than standard metrics because you're emailing a highly segmented group with a request that influencers are happy to help with - social sharing! Read how WWF activated their influencers around a hot campaign.

When should you email your influencers using Luminate Beta

The best time to ask your influencers to share content is around a campaign push when you have compelling content to share. It's that easy!

What do you ask in your email?

I recommend sending your "everyday" influencers a short email asking them to share your campaign content on social. The subject line should read something like "Will you share this on Twitter?" The body of the text should have a short CTA to share the content on a certain date. Like any CTA (call to action), provide a sense of urgency and how their action will make a difference. See the WWF's post above for an example.

What does this look like in LO Beta?




Resources:

• How to Create Lists in Luminate Beta
• Guide to Engaging your Influencers
• Infographic: How to Find Social Influencers in Your Email List

If you get stuck or have questions, just post to this thread or contact me at jeanette.russell@blackbaud.com


Thanks!

Jeanette