How World Wildlife Fund Used Segmentation to Activate Social Influencers

Sally Heaven

Hi everyone! Here's an npENGAGE blog post that describes how World Wildlife Fund used our social listening and segmentation tool, Attentive.ly, to segment and activate supporters on their email list to engage in their advocacy campaign around the climate summit.


If you've been seeing a lot from Blackbaud lately about social listening and social segmentation but you're still trying to visualize how it actually all comes together, this blog post is a step-by-step example of one way.


We're grateful to WWF for sharing their expertise with us, and we're always on the lookout for additional great examples of how nonprofits are using social to make your advocacy campaigns better, more engaging, and more effective. If you'd be interested in sharing your story with us, reply in this thread!