Behavioural Segmentation within a campaign

Sarah Kershaw

Hello everyone, 


I've made some progress with segmentation but I wanted to double check how this is done within a specific campaign. 

ie, Email 2 of a multi-email campaign will be different depending on whether or not they donated after Email 1. 


I see rebuildable groups in my future!

Allison King

Sarah Kershaw:

Hello everyone, 


I've made some progress with segmentation but I wanted to double check how this is done within a specific campaign. 

ie, Email 2 of a multi-email campaign will be different depending on whether or not they donated after Email 1. 


I see rebuildable groups in my future!


 

Hi Sarah,


There's a filter when sending the email that lets you filter out or only include people who have taken a specific action.

Chris Cain 2

Allison King:

Sarah Kershaw:

Hello everyone, 


I've made some progress with segmentation but I wanted to double check how this is done within a specific campaign. 

ie, Email 2 of a multi-email campaign will be different depending on whether or not they donated after Email 1. 


I see rebuildable groups in my future!


 

Hi Sarah,


There's a filter when sending the email that lets you filter out or only include people who have taken a specific action.

 

And just to piggy-back on Allison's note, when setting up delivery, there are some related filters to use for these purposes







to your point, you can also use queries to build groups that are rebuildable at delivery. So if you wanted to make inclusion or exclusion groups that are defined by being a member of particular donation or interactions groups, lifetime giving amount equals $0, etc. etc. you can do that as well.