Targeted Communications (Segmenting)

Sandra Peterson

Hi everyone,


I just signed up for the Mastering Targeted Communications webinar at the end of October.


Besides that, I'm wondering if anyone can direct me to any written material (instructions) on segmenting for an email and snail mail campaign? I find that having something to read really helps for understanding and referring back to for reminders. I have been searching around the BB Community but so far haven't found what I'm looking for. This will be my first attempt, so having something to read will be a big help.


Thanks!

Sandra

JoAnn Strommen

Sandra Peterson:

Hi everyone,


I just signed up for the Mastering Targeted Communications webinar at the end of October.


Besides that, I'm wondering if anyone can direct me to any written material (instructions) on segmenting for an email and snail mail campaign? I find that having something to read really helps for understanding and referring back to for reminders. I have been searching around the BB Community but so far haven't found what I'm looking for. This will be my first attempt, so having something to read will be a big help.


Thanks!

Sandra

Have you looked at the guide for mail that's part of the how to documentation under support?  Not sure about segmenting for the two different mail types.  You may have to use query.  Don't have experience in that area yet. 

Anyway, here's link to the Mail guide.  Has chapter on segmenting that might give some into. https://www.blackbaud.com/files/support/guides/re7/mail.pdf

Sandra Peterson

Hi JoAnn,


Thanks so much for your suggestion. I have looked at that and don't remember seeing what I needed for segmenting. I will go back and look again though.


Best wishes,

Sandra


JoAnn Strommen:

Sandra Peterson:

Hi everyone,


I just signed up for the Mastering Targeted Communications webinar at the end of October.


Besides that, I'm wondering if anyone can direct me to any written material (instructions) on segmenting for an email and snail mail campaign? I find that having something to read really helps for understanding and referring back to for reminders. I have been searching around the BB Community but so far haven't found what I'm looking for. This will be my first attempt, so having something to read will be a big help.


Thanks!

Sandra

Have you looked at the guide for mail that's part of the how to documentation under support?  Not sure about segmenting for the two different mail types.  You may have to use query.  Don't have experience in that area yet. 

Anyway, here's link to the Mail guide.  Has chapter on segmenting that might give some into. https://www.blackbaud.com/files/support/guides/re7/mail.pdf

 

 

Christine Cooke 2

Sandra Peterson:

Hi everyone,


I just signed up for the Mastering Targeted Communications webinar at the end of October.


Besides that, I'm wondering if anyone can direct me to any written material (instructions) on segmenting for an email and snail mail campaign? I find that having something to read really helps for understanding and referring back to for reminders. I have been searching around the BB Community but so far haven't found what I'm looking for. This will be my first attempt, so having something to read will be a big help.


Thanks!

Sandra





Bill Connors also has some info in his book "Fundraising with The Raiser's Edge: a non-technical guide".

Sandra Peterson

Christine Cooke:  I will check that out. Thanks, Christine!

Sandra Peterson:

Hi everyone,


I just signed up for the Mastering Targeted Communications webinar at the end of October.


Besides that, I'm wondering if anyone can direct me to any written material (instructions) on segmenting for an email and snail mail campaign? I find that having something to read really helps for understanding and referring back to for reminders. I have been searching around the BB Community but so far haven't found what I'm looking for. This will be my first attempt, so having something to read will be a big help.


Thanks!

Sandra





Bill Connors also has some info in his book "Fundraising with The Raiser's Edge: a non-technical guide".