Newsletter and Fundraising Metrics - Benchmarking with the Convio community

M OConnell

Hi All -

As we all know, 2009 is on its way out; it was a rocky path of raising money from an ever-dwindling pool of recipients.  The topic of benchmarking and comparing our non-profit's email performance versus others in the same boat has come up for discussion at our company.

Yesterday I found the March 2009 copy of the Convio Nonprofit Benchmark Index Study, and noticed our company's numbers were well below the average calculated.  If anyone would like to share, what are some real-time statistics you folks are getting lately?

We've recently closed our latest newsletter with a paltry 7.04% Open Rate and .27% CTR!  Time for an email facelift? Rebuild our lists?

Any suggestions, and any performance benchmarks shared are much appreciated!