Email delivery statistics explained


After an email is sent, you can view the Delivery Statistics page by clicking Review. Here is an explanation of the basic information in that report.
Statistics
Audience Calculations
Target Groups
For each group, the total number of email addresses along with the total number of usable email addresses are displayed. Usable email addresses include valied email addresses tha are not in Bad (Hard Bounce) status.
Note: these counts may differ from the counts when viewing the Group Information depending on the last build of the group.
Do Not Email Groups
For each group, the total number of email addresses along with the total number of usable email addresses are displayed. Usable email addresses include valied email addresses tha are not in Bad (Hard Bounce) status.
Note: these counts may differ from the counts when viewing the Group Information depending on the last build of the group.
Filters
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Comments
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Do Unsubscribes also count as Click Throughs?0
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Alex Kwak:
Do Unsubscribes also count as Click Throughs?I have always been told that Unsubscribes do not count as click-throughs.
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I see the list of Filters in this post, but it does not specify whether or not all of these filters are applied. I am trying to understand the details for a recent email blast:
Audience Calculations Statistics derived from an audience calculation. 22,626Initial Group Count: (4,914)Group Overlaps: (13,113)Total Filtered Out: 4,599Actual Usable Audience:
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You can see the groups that were suppressed a little bit further down, in the "Do Not Email Groups" and "Filters Applied" sections.0
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- Shannon parent
- shannon 2
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- 87 K-12 Blackbaud ID
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- 235 Blackbaud Community Feedback Forum
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- 36 EAP for New Email Campaigns Experience in Blackbaud Luminate Online®
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- 9 Technical Preview for SKY API for Blackbaud CRM™ and Blackbaud Altru®
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- 7 Security Testing Forum
- 3 Blackbaud Staff Discussions
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- 35 EAP Student Assignment Details and Assignment Center
- 39 EAP Core - Roles and Tasks
- 59 Blackbaud Community All-Stars Discussions
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- 43 End of Term Grade Entry EAP
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- Blackbaud Francophone Group
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- 4 Raiser's Edge NXT PowerUp Challenge #1 (Query)
- 6 Ask an All-Star Sunshine Reinken Watson and Carlene Johnson
- 4 Raiser's Edge NXT PowerUp Challenge: Events
- 14 Ask an All-Star (Elizabeth Johnson)
- 7 Ask an Expert (Stephen Churchill)
- 2025 ARCHIVED FORUM POSTS
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- 164 ARCHIVED | Raiser's Edge® Blog
- 300 ARCHIVED | Raiser's Edge® Blog
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- 47 Blackbaud CRM Higher Ed Product Advisory Group (HE PAG)
- Luminate CRM DC Users Group
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- 1 Blackbaud eTapestry® Know How Blog
- 19 Blackbaud CRM Product Advisory Group (BBCRM PAG)
- 1 Blackbaud K-12 Education Solutions™ Blog
- 280 ARCHIVED | Mixed Community Announcements
- 3 ARCHIVED | Blackbaud Corporations™ & Blackbaud Foundations™ Hosting Status
- 1 npEngage
- 24 ARCHIVED | K-12 Announcements
- 15 ARCHIVED | FIMS Host*Net Hosting Status
- 23 ARCHIVED | Blackbaud Outcomes & Online Applications (IGAM) Hosting Status
- 22 ARCHIVED | Blackbaud DonorCentral Hosting Status
- 14 ARCHIVED | Blackbaud Grantmaking™ UK Hosting Status
- 117 ARCHIVED | Blackbaud CRM™ and Blackbaud Internet Solutions™ Announcements
- 50 Blackbaud NetCommunity™ Blog
- 169 ARCHIVED | Blackbaud Grantmaking™ Tips and Tricks
- Advocacy DC Users Group
- 718 Community News
- Blackbaud Altru® Hosting Status
- 104 ARCHIVED | Member Spotlight
- 145 ARCHIVED | Hosting Blog
- 149 JustGiving® from Blackbaud® Blog
- 97 ARCHIVED | bbcon® Blogs
- 19 ARCHIVED | Blackbaud Luminate CRM™ Announcements
- 161 Luminate Advocacy News
- 187 Organizational Best Practices Blog
- 67 everydayhero Blog
- 52 Blackbaud SKY® Reporting Announcements
- 17 ARCHIVED | Blackbaud SKY® Reporting for K-12 Announcements
- 3 Luminate Online Product Advisory Group (LO PAG)
- 81 ARCHIVED | JustGiving® from Blackbaud® Tips and Tricks
- 1 ARCHIVED | K-12 Conference Blog
- Blackbaud Church Management™ Announcements
- ARCHIVED | Blackbaud Award Management™ and Blackbaud Stewardship Management™ Announcements
- 1 Blackbaud Peer-to-Peer Fundraising™, Powered by JustGiving® Blogs
- 39 Tips, Tricks, and Timesavers!
- 56 Blackbaud Church Management™ Resources
- 154 Blackbaud Church Management™ Announcements
- 1 ARCHIVED | Blackbaud Church Management™ Tips and Tricks
- 11 ARCHIVED | Blackbaud Higher Education Solutions™ Announcements
- 7 ARCHIVED | Blackbaud Guided Fundraising™ Blog
- 2 Blackbaud Fundraiser Performance Management™ Blog
- 9 Foundations Events and Content
- 14 ARCHIVED | Blog Posts
- 2 ARCHIVED | Blackbaud FIMS™ Announcement and Tips
- 59 Blackbaud Partner Announcements
- 10 ARCHIVED | Blackbaud Impact Edge™ EAP Blogs
- 1 Community Help Blogs
- Diocesan Blackbaud Raiser’s Edge NXT® Users' Group
- Blackbaud Consultant’s Community
- Blackbaud Francophone Group
- 1 BLOG ARCHIVE CATEGORY
- Blackbaud Community™ Discussions
- 8.3K Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions
- 5.7K Jobs Board