Tell-a-Friend Source Reporting

Robert Blackmon

Is it possible to use an existing constituent as a source code for new registrations?

Specifically, I would like to use TAF in an email list growth campaign where chances in a prize drawing could be earned by bringing new constituents into C-360.

How could I report new registrations sourced to existing constituents who notified friends using TAF?

Brian Mucha

This is a pretty good idea!

I guess I would try something like this.

<a  href="TellAFriend?page= YOUR-REGISTRATION-URL%26s_src=YOUR-CAMPAIGN%26s_subsrc=((S1:cons_ID)) ">Tell-A-Friend to Register and Win!</a>

Note the referring constituent would have to be logged in. The parens in ((S1:cons_ID)) should be brackets. The %26 is encoding the ampersand, so that the SRC parameter is passed through the TAF form to the recipient, rather than registering it on the TAF form itself.

Let us know how it works out.

Regards, BPM

Noah Cooper

Brian Mucha:

This is a pretty good idea!

I guess I would try something like this.

<a  href="TellAFriend?page= YOUR-REGISTRATION-URL%26s_src=YOUR-CAMPAIGN%26s_subsrc=((S1:cons_ID)) ">Tell-A-Friend to Register and Win!</a>

Note the referring constituent would have to be logged in. The parens in ((S1:cons_ID)) should be brackets. The %26 is encoding the ampersand, so that the SRC parameter is passed through the TAF form to the recipient, rather than registering it on the TAF form itself.

Let us know how it works out.

Regards, BPM

This actually happens automatically -- if someone creates a constituent record as a result of clicking a link shared through TellAFriend (meaning they take any action in that session, not necessarily that they create an account on that exact page), Convio sets the Origin Source Code to the name of the constituent who shared the link.

Noah Cooper

Noah Cooper:

This actually happens automatically -- if someone creates a constituent record as a result of clicking a link shared through TellAFriend (meaning they take any action in that session, not necessarily that they create an account on that exact page), Convio sets the Origin Source Code to the name of the constituent who shared the link.

One other thing to consider -- there is a Convio module called Rewards which allows you to give constituents points for taking specified actions, e.g. you can say sending a TellAFriend is 5 points and recruiting a new registrant is worth 15. You can also assign points for things like donations and action alerts. Rewards is designed to allow constituents to redeem those points for, you guessed it, rewards -- you can say that 100 points gets you a t-shirt, 200 points a jacket, etc. -- though some organizations have just not used the point redemption functionality and instead used Rewards for drawings like you're describing.

There's info on Rewards at http://help.convio.net/site/PageServer?pagename=Admin_Rewards_Administration.

Brian Mucha

Noah Cooper:

This actually happens automatically -- if someone creates a constituent record as a result of clicking a link shared through TellAFriend (meaning they take any action in that session, not necessarily that they create an account on that exact page), Convio sets the Origin Source Code to the name of the constituent who shared the link.

That's interesting, I didn't know that.

The manual way would allow them to differenciate multiple tell-a-friend reward campaigns (in that it uses s_src AND s_subsrc) right? Though I assume it sould not be persistent through the whole session. That's neat.

BPM

Robert Blackmon

Thanks Brian and Noah!

I appreciate having a couple of options to test and compare.

- Robert

Noah Cooper

Brian Mucha:

That's interesting, I didn't know that.

The manual way would allow them to differenciate multiple tell-a-friend reward campaigns (in that it uses s_src AND s_subsrc) right? Though I assume it sould not be persistent through the whole session. That's neat.

BPM

You make a good point -- currently there's no way to reset constituents' point balance, so if you use Rewards for a drawing of this nature its kind of a one-shot thing. Using source and sub-source like you described would allow for having multiple distinct campaigns, and using cons_id would allow for more precise tracking than the built-in name source code, since name is not unique. And using a source and sub-source in this manner would in fact be persistent throughout the session (the "s_" before src and subsrc stands for session in fact).

Brian Mucha

Noah Cooper:

You make a good point -- currently there's no way to reset constituents' point balance, so if you use Rewards for a drawing of this nature its kind of a one-shot thing. Using source and sub-source like you described would allow for having multiple distinct campaigns, and using cons_id would allow for more precise tracking than the built-in name source code, since name is not unique. And using a source and sub-source in this manner would in fact be persistent throughout the session (the "s_" before src and subsrc stands for session in fact).

"(the "s_" before src and subsrc stands for session in fact)."

That is very cool.Good to know.

Regards, BPM