Spring Campaign - what are your results?

Danielle

We just did our first ever online spring/summer appeal and I am disappointed by the results. We've never done a spring/summer campaign and I am wondering how others are doing and if this is typically a hard time of year for online campaigns.

The rule for direct mail has been to avoid May/June...

Alicia Searfoss

We usually see slow results too, although we still market through all channels.  There is so much going on, with graduations and summer starting.  This year, we increased our emails a bit which has helped with fundraising.  Sometimes it helps just to resend the email to those who didn't open the first one.