Personal Fundraising - has anyone created a brochure for offline audience promoting online tribute giving?

Betsy Johnson

Has anyone created a brochure for offline constituents as a way to drive them online and interest them in "personal fundraising" tribute giving?  Our organizaiton has a strong contingent of memorial/honor donors but many have not communicated with us electronically.  A significant number of these "tribute" donors make credit card gifts but for whatever reason they haven't made an online gift.  Therefore, if indeed they have e-mail (and I suspect many of them do) then we are considering putting together a brochure that promotes Convio's personal fundraising tool.  That being said, I've seen examples of online tribute FAQ's and great landing pages promoting an organization's tribute giving - but I'm curious if anyone has put together an offline promotional brochure and mailing.  If so, would you be willing to share your examples (pdf format)?  Your comments and feedback regarding this concept are welcome too.

Alicia Searfoss

Hi Betsy,

We haven't been using personal fundraising long and are not pushing the fundraising part yet; we're using it more for engagement for our first campaign.    But, we did use a buckslip in our DM for prospects.  It worked fairly well.  I've attached an example, if it helps.  It was a relatively low-cost test for a package we were already planning to send.

Good luck!

Alicia

Betsy Johnson

Alicia Searfoss:

Hi Betsy,

We haven't been using personal fundraising long and are not pushing the fundraising part yet; we're using it more for engagement for our first campaign.    But, we did use a buckslip in our DM for prospects.  It worked fairly well.  I've attached an example, if it helps.  It was a relatively low-cost test for a package we were already planning to send.

Good luck!

Alicia

Thanks Alicia.  That is a great way to incorporate the message/mission of your organization and motivate folks to go online (without an immediate ask for money).