Campaign vs Message Audience

Mary Kay Hauck

If there is an audience set up for an email campaign, and there are differenct audiences set us for the messages within the campaign, do the message audiences override?

I copied last year's Go! EOY campaign for this year and the Campaign Audiences copied, but not the Message Audiences. That got me to wondering why would you have both and if you do, which one rule?

Thanks much.

Rachael Ahrens

Great question!

The audience tab is really just there as a time saver. You can add audience groups there but you will also be asked to review and/or edit your audiences for each message individually before sending. If your campaign uses different audiences for each message, some orgs don't use that Audience tab at all because they are adjusting audiences constantly. For your EOY campaign, however, the Audience tab can be a time saver because you'll likely be using the same audiences for several messages.

The Audience tab does not override the audiences you select for each individual message.

Thanks!

rachael