Donor Profiling Products

Joanne Felci 2

Hello!



Does anyone have any experience using ResearchPoint or WealthPoint or WealthEngine or some other donor profiling/wealth search tool?



I'm starting to do some research on what would be the best tool for us to use - currently we have a ResearchPoint subscription but I know they organization has used WealthPoint in the past



I've only been here a few months and have no opinion of either product yet so would love some advice/opinions



Thanks for any help!

Joanne

JoAnn Strommen

Here's link to forum thread essentially asking same question: https://community.blackbaud.com/forums/viewtopic/147/20473?post_id=66634#p66634   with responses when I asked in Sept.

 

Jen Claudy

If you have ResearchPoint, then be sure to add Target Analytics to your Product list here in the Community.  Then go to that area and check out the Events.  There is a (free) Intro to RP class offered regularly.  If you have a BB Learn subscription (lucky you!) you can take additional classes, and there is now (just recently announced) a Certification for RP.  I'm starting to get up-to-speed since our VP of Development left and no one is currently skilled enough to really use it.  Hence, I'm on here at 9:15pm and about to go do a couple of Imports to RE and then fold and stuff the rest of a mailing before I go to bed.  Not enough hours in the day. 

Joanne Felci 2

Thank you both!! : )

Jessica Hilton

Hello Joanne,



I did a weeks free trial of Wealth Engine, and found it to be a brilliant prospect research tool if you have the valid postcodes of the people you are looking into. Otherwise it can be quite difficult to get the correct information! 



Jess 

Daniel Noga 2

We use iWavePRO for our Prospect Research, but had looked into ResearchPoint recently, as well. The two seem comparable to me. On a case-by-case basis, I found ResearchPoint profiles often had a bit more donation info than iWave's profiles, but then iWave would have info that ResearchPoint didn't, so it pretty much balanced out; which direction you'd tip would be a matter of organizational priorities, I imagine.



I will say that I was intrigued about Target Analytics, which will analyze your RE: database and apply all sorts of algorithms to help identify which of your Constituents are likely ripe for solicitation. In theory, it sounded like it could really boost our ROI--but it was also a bit costly and we weren't too sure we would see enough of an increase in donations to make it worthwhile.