E-Communications Manager - Berkeley, CA

Michelle De La Cruz

E-Communications Manager (7551U) #19329

UC Berkeley - Off Campus

The University of California, Berkeley, is one of the world’s most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley’s culture of openness, freedom and acceptance—academic and artistic, political and cultural—make it a very special place for students, faculty and staff.



Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.



Under the direction of the Director of Interactive Media in the External Relations and Advancement Marketing Communications unit, the E-Communications Manager will run the campus wide e-mail marketing system, a sophisticated web based e-mail broadcast, solicitation and external constituent database application.  The current system is Blackbaud/Convio. This web-based e-mail marketing system sends out about 10 million e-mails a year and is available to the 14 Schools and Colleges, University Relations programs, International House, the California Alumni Association, and the Career Center to promote the University’s advancement goals via e-communications.  The E-Communications Manager advances the University’s development goals by providing a centralized, secure, and reliable online method for e-communications to alumni, parents, friends, donors, and students.  The position is also responsible for customer service, analysis of metrics, and staying abreast of advancements in e-communications and solicitations.



Responsibilities:



The E-Communications Manager is responsible for managing e-mail marketing. The scope includes end user training, defining and enforcing proper use, creating and distributing documentation, running the e-mail user groups, creating e-mail templates, sending out and managing electronic newsletters including the monthly Berkeley Online to 170,000, helping ensure data integrity against the Cal Advancement Data System (CADS), trouble-shooting end user support issues, submitting bug reports/trouble tickets, and managing companion applications such as data import utilities that support e-solicitations. This position also plays a key role in communications with campus units on content development, documentation, training, and template distribution. Other responsibilities include producing reports, analyzing metrics, segmenting data, and providing recommendations based on information gathered. This position is also responsible for producing communications or instruction using the web, audio, video, and other electronic media, which may involve writing, editing, and designing, in addition to production of HTML templates and e-mail templates.



Qualifications:



Thorough knowledge in HTML, XHTML, and CSS.

Thorough knowledge in creating clear, easy-to-navigate, informative, well designed, and highly functional e-communications.

Thorough knowledge of e-mail communications and online communications.

Thorough knowledge of constituent databases.

Thorough knowledge of web and e-mail metrics reporting and segmentation, including open rates, click-through, and A/B testing.

Thorough knowledge electronic communication media, including content management systems and/or relevant web applications used for web site production, and design and web production specific computer application programs.

Thorough knowledge in computer applications and web based tools, image handling, print publishing and online publishing

Solid knowledge of marketing principles, concepts, strategies and best practices.

Solid knowledge of institutional products and services.

Knowledge of the campus including its achievements, mission, vision, goals, objectives and infrastructure.

Knowledge of customer service standards/procedures.

Organizational skills and skills in file creation, maintenance and management.

Written and interpersonal communication skills.

Bachelors degree in related area and/or equivalent experience/training



Salary: Salary range is between $58,000 and $68,000 depending on experience and skill level.  For information on the comprehensive benefits package offered by the University visit:

http://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html



First Review Date:  March 3, 2015



To Apply: Please submit your cover letter and resume as a single attachment when applying through jobs.berkeley.edu click on ‘Job Listings’ followed by ‘External Applicants’, and then search for job number 19329.



Additional Information: This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check.





Equal Employment Opportunity



The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy see

http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct



If you’d like more information about your EEO rights as an applicant under the law, please see: 

http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf



Work Environment



As of January 1, 2014 the University of California, Berkeley is a smoke and tobacco free workplace. Information about our Smoke and Tobacco Free policy is available at:

http://www.tobaccofree.berkeley.edu/



Clery Disclosure



The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act require that crime statistics and other safety information for colleges and universities receiving Title IV funds be made available to applicants upon request. University of California, Berkeley’s Annual Security Report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings owned or controlled by the University, and on public property within or immediately adjacent to and accessible from the campus. The report also includes institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You may obtain this information for the UC campus to which you are applying by accessing the website at http://police.berkeley.edu/safetycounts/index.html.



A printed copy of the report may be obtained by writing to UCPD, Room 1, Sproul Hall, Berkeley, CA 94720.