Senior Content Producer

Job Title: Senior Content Producer
Department: Communications Department
Job Posted On: April 11, 2014
Center Background: Founded in 1992, the Center for Reproductive Rights (the Center) is a non-profit organization that promotes women's equality worldwide by securing reproductive rights in constitutional and international human rights law. Its mission is straightforward and ambitious: to advance reproductive health and rights as fundamental rights that all governments are legally obligated to protect, respect and fulfill. The Center is unmatched as a reproductive rights organization in its expertise in U.S. constitutional law, comparative law, and international human rights law.
The Center works across the globe on issues including access to life-saving obstetrics care, contraception, abortion services, and comprehensive sexuality information. In the U.S. Legal Program, the Center's preeminent litigation team has helped millions of women and their families by securing government funding for abortions, striking down abortion bans and other access restrictions, and protecting teens' access to emergency contraception and confidential reproductive healthcare services and information. The Center's complementary legislative advocacy initiatives and strategies have helped local advocates fight restrictive abortion legislation in over 25 states as well as promote reproductive rights and access to health care for millions of women. Through our human rights advocacy, the Center has been able to promote the integration and adoption of human rights principles in the domestic sphere while systematically norm-building and elevating local reproductive health issues within international treaty monitoring bodies and partner organizations.
The Center's Global Legal Program has brought groundbreaking cases before national courts, U.N. committees, and regional human rights bodies, and has built the legal capacity of women's rights advocates in over 50 countries. Our Government Relations Program, based in Washington, DC since 2009, focuses on both U.S. domestic and foreign policy, providing leadership within the community of reproductive rights allies. In recent years, the Center has been able to dramatically expand its pro bono support from U.S. and non-U.S. based law firms, supporting not only the work of our U.S. Legal Program, but also our Government Relations Program (engaged in federal advocacy in Washington D.C.) and our Global Legal Program (engaged in advocacy and litigation before the United Nations and various regional and national bodies throughout the world).
The Senior Content Producer will be joining the Center at a critical time for reproductive rights globally. As opponents of women's rights are mounting a scorched-earth campaign to turn back decades of hard-won progress, the Center is fighting back with short-, medium-, and long-term strategies, to reverse the erosion of reproductive rights protections across the U.S. and establish the right to affordable reproductive healthcare in the U.S. A key component of our strategic plan is to restore heightened protections for abortion rights, as promised to American women in the landmark decision of Roe v. Wade (1973).
To learn more about the Center for Reproductive Rights, go to www.reproductiverights.org.
The Center seeks a Senior Content Producer who will oversee the editorial direction and development of content for the Center's creative communications, including online advocacy and fundraising, web content, and print communications in the Communications Department, and will report to the Director of Communications Operations. S/he is a talented and versatile writer adept at explaining and promoting the importance of the Center's cutting-edge legal advocacy in vivid and clear prose for a variety of audiences. S/he is capable of interpreting complex legal and policy language for general audiences and has excellent writing and editing skills in a variety of formats. Working closely with other members of the digital team, s/he develops and implements strategy for publicizing the Center's work and maximizing the Center's reach across digital channels. S/he also creates and determines the messaging framework, voice, and tone of research reports, legal resources, donor materials, and institutional marketing materials.
The position will be based in New York City.
Responsibilities:
The Senior Content Producer's primary job responsibilities include, but are not limited to:
- Providing editorial vision and direction for the Center's online communications, ensuring that the content supports the message, brand, and strategic objectives of the Center's major U.S. and global campaigns, and the Center's litigation and advocacy strategies
- Working closely with the Manager of Online Advocacy and Engagement and external consultants, identifying potential online advocacy opportunities for email marketing, and developing and implementing effective strategies that expand the Center's online community; drive email list growth; and increase ongoing engagement and fundraising among audiences
- Collaborating with the digital team and consultants to develop the narrative arc for the Center's integrated, multi-channel campaigns, including developing messaging frames for online campaigns, and creating content with goals of mobilizing an army of dedicated online activists; and ultimately converting activists into donors
- Managing website content, including identifying content needs and generating compelling stories of the Center's work and impact
- Overseeing the editorial direction of key print publications, ensuring that they are audience-focused, strategic, and consistent in voice, tone, and visual identity. These will include but are not limited to the annual report, donor newsletters, fact sheets, briefing papers, human rights fact-findings, advocacy toolkits and other institutional marketing materials
- Maintaining a Center style sheet and sets standards for Center writing and editing
- Drafting and editing institutional talking points and speeches for Center leadership
- As part of the Communications team, helping brainstorm ideas for publications and other communications strategies that support the Center's strategic objectives worldwide
- Managing the Manager of Online Advocacy and Engagement and Writer/Editor.
Qualifications:
- Strong commitment to the Center's mission, purpose, and values.
- Demonstrated experience in developing donor and activist engagement strategies and knowledge of their relationship to building a robust resource for online giving and advocacy; demonstrated experience in strategic online communications, positioning, problem-solving, and creative thinking
- Strong writing, editing and proofreading skills
- Demonstrated ability to research, write, fact-check and edit a variety of communication pieces for target audiences with a minimal amount of supervision
- Demonstrated ability to meet tight deadlines, handle simultaneous assignments and work within a team setting
- Ability to be a mentor
- A bachelor's degree is required; an advanced degree in communications or journalism is highly desirable
- 5-7 years of experience developing content for a variety of materials, including news articles, newsletters, annual reports, speeches, web content, and email marketing materials
Compensation: The Center offers a competitive salary commensurate with experience and a comprehensive benefits program.
How to Apply: Send cover letter, r
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