On the Go! eNews January/February 2014 Edition By: Danielle Johnson Vermenton, Sr Interactive Consultant For the past couple of years sustained giving has become THE hot topic in fundraising. And why shouldn’t it? As one blogger said “it just makes sense”. In Go! we work together to lay the foundation for your monthly…
On the Go! eNews January/February 2014 Edition By Robin Anderson, Go! Production Manager You've got a successful online sustained donor program set up. Everything is running smoothly. Then, without warning, a constituent's credit card expires. What to do? Fortunately, you have some options. You can catch these credit cards…
On the Go! eNews November/December 2013 Edition By Danielle Johnson-Vermenton, Sr Interactive Consultant As your relationship evolves, treating donors differently is important to keeping them and increasing their lifetime value. As the latest research shows, the growing preference among all age segments is email, website…
On the Go! eNews November/December 2013 Edition By Danielle Johnson-Vermenton, Sr Interactive Consultant In Go! we have tons of resources to help you with donor engagement. While there is a lot you can do on your own, take advantage of what we’ve already built. ePostcards – With all the holidays you’re sure to find reasons…
On the Go! eNews November/December 2013 Edition By Rachael Ahrens, Senior Interactive Consultant I finally got to use my fireplace here in Texas and that means End of Year Fundraising is in full swing! This is such an exciting time of year. But also a very busy time for your organization. Hang in there! With the hustle and…
On the Go! eNews (Sept/Oct 2013 edition) This summer Blackbaud published The Next Generation of American Giving, a study examining generational giving habits in the US. If you haven’t yet seen or read the paper, try to block off even just 15 min this week to walk through the report. Regardless of the size or marketing…
On the Go! eNews (Sept/Oct 2013 edition) Sustained giving programs have become all the rage, nearly as popular nowadays as moustaches, craft cocktails, and kale. We adore our monthly donors because they supply a much-needed, predictable revenue source and are some of the highest value individual donors. In other words,…
The latest from the Go! team. http://customer.convio.com/site/MessageViewer?em_id=61141.0&dlv_id=71961 If you have feedback or topic suggestions email danielle.johnson@blackbaud.com. Thanks!
On the Go! enews July/August 2013 Housefile building should take place all year round; in fact the most successful organizations have a 12 month plan for acquiring new emails. The key to success is a mix of small tactics like collecting names at events and having a Facebook enews signup to running integrated multi-week…
On the Go! enews July/August 2013 The main component and most important tactic in your housefile building strategy is a clear and easy process for email registration. The email signup shouldn’t be buried in the footer or in the content within the page. Users are trained to look for the signup towards the top of your…
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