Available Now for Optimized Donation Forms: Social Sharing and Tributes

Mike Simmons

Blackbaud is excited to bring two new features to your Optimized Donation Forms!

What's New to Optimized Donation Forms?

• Social Sharing enables donors to easily share their contributions with their network, extending the reach of your fundraising efforts. With seamless integration across various social media platforms, this feature helps you tap into new potential donors.
• Tribute Collection, or Tributes, in Blackbaud’s Optimized Donation Forms offers a personal touch by allowing donors to dedicate their gifts to someone special. This adds a meaningful layer to donations, boosting donor engagement. Both features are designed to maximize your online giving potential and enhance the donor experience.
  
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Sharing Is Caring!

Social Sharing empowers donors to spread the word about their contributions on platforms like Facebook and WhatsApp, or via personal links. This feature, compatible with mobile devices, enhances the reach of your fundraising efforts. Each share invites new supporters, extending your network and boosting donations. Imagine the impact when every donor becomes an advocate for your cause. Integrate this feature to use the power of social networks and transform your fundraising strategy. Your donors can now easily share their support, attracting more potential donors and driving engagement.

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Dedicate Your Donation

For organizations using Blackbaud Raiser's Edge NXT®, the new Tributes feature in Optimized Donation Forms enhances the donation experience by allowing donors to dedicate their contributions to someone special. This optional feature provides an opportunity to honor loved ones or commemorate important milestones, adding a personal touch that resonates deeply with donors. Donors can easily specify an honoree and include acknowledgee information directly within the donation form. This tailored approach enriches the giving experience and also increases donor engagement. By enabling Tributes on your Optimized Donation Forms, your organization can foster stronger connections with supporters, ensuring that each donation is meaningful and memorable.

We heard your feedback and want to help you better manage tributes in Raiser's Edge NXT. Now, you can also choose to link Tribute records to existing constituents in Online Data Review. Previously, all tribute honorees and acknowledgees had new records automatically created. This update will help you prevent duplicate honoree and acknowledgee records by allowing you to link the donor, organization, honoree and acknowledgee separately for a tribute gift.

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Always Improving to Help You Raise More

At Blackbaud, we are dedicated to enhancing Online Giving to ensure it's both efficient and influential. Our ongoing efforts are driven by the goal of maximizing your fundraising outcomes, and our customers see results, like:

• Higher conversion rates. Our Optimized Donation Forms boast ​​​​conversion rates significantly above the industry average of 12%. This means more potential donors complete their donations successfully.
• Larger average gift size. The average one-time donation amount across both our Standard and Optimized Donation Forms is $397, compared to the industry average of $115, showing that our forms may compel donors to contribute more.
• Greater monthly gift size. Monthly recurring donations through our forms average $93, a substantial increase from the $24 industry average, ensuring consistent support for your cause.

Our new Social Sharing and Tribute features are designed to expand your donor base and deepen engagement. Embrace these innovative tools to elevate your fundraising strategy and see the growth in support from your community. At Blackbaud, we provide the resources and support you need to succeed in your fundraising endeavors.