Introducing Constant Contact® for Blackbaud Raiser's Edge NXT®

Kathryn Hall

Discover how a first-of-its-kind integration between Raiser’s Edge NXT and Constant Contact supports bolder, more insightful marketing through a game-changing collaboration that unites advanced digital marketing tools with your fundraising solution.

Raiser’s Edge NXT includes powerful built-in email marketing tools designed to help your organization strengthen fundraising efforts and deepen supporter connections. For many nonprofits, these tools provide everything needed for effective communication.

But we understand that some organizations have more complex marketing strategies requiring greater flexibility and broader reach. That’s why we’ve created options to expand your capabilities, while keeping all your fundraising data in one seamless system.

To make this possible, we’ve partnered with Constant Contact, a trusted leader in digital marketing for nonprofits. Together, we’ve developed a strategic integration tailored specifically for social impact organizations that brings advanced marketing tools directly into Raiser’s Edge NXT to help you achieve your goals.

Why Constant Contact?

Constant Contact delivers the perfect blend of reliable performance and adaptable features in a digital marketing platform. Their team was excited to collaborate with Blackbaud to create something truly groundbreaking. By combining the strengths of both platforms, this integration helps organizations build stronger relationships, increase engagement, and drive better fundraising outcomes. Every email, every social post, every campaign works together more effectively, making your outreach more influential and connected.

With Constant Contact for Raiser’s Edge NXT, you can manage multichannel marketing—email, social, and SMS*—all in one place. It’s smarter, more connected engagement, designed to fit seamlessly into your workflow.

Seamless Sync to Supporter Connection

Connecting Constant Contact with Raiser’s Edge NXT keeps your constituent data up-to-date automatically while giving you an accurate, real-time view of your audience. With live insights at your fingertips, you can make smarter decisions, communicate more effectively, and achieve stronger results.

This integration empowers you to:

• Use real-time donor data to deliver timely, personalized messages that inspire action

• Create audience segments based on giving history or event participation

• Automate outreach through email and SMS*

• Track campaign performance seamlessly in one place

Work Smarter. Drive Bigger Impact.

Unlock the full potential of Constant Contact’s advanced marketing capabilities—designed to help you work smarter and achieve more, with capabilities that will allow you to:

• Quickly create multichannel campaigns with the help of our AI-assisted campaign builder

• Test and refine your emails using A/B testing to connect better with your audience

• Boost engagement by automatically resending emails to those who didn’t open them

• Keep every message consistent with your mission using the built-in brand kit

Get Started with Constant Contact for Raiser’s Edge NXT

Constant Contact for Raiser’s Edge NXT will be introduced in phases starting June 24. Once we activate access to Constant Contact in your account, you’ll see a modal (pop-up) similar to this, to alert you.

A Raiser's Edge NXT admin with access to connect Blackbaud Marketplace apps can activate the connection with Constant Contact.

To unlock the full range of tools, you’ll need a Constant Contact subscription. You can either connect an existing subscription or start a new one directly from within Raiser’s Edge NXT.

Explore Constant Contact for Raiser’s Edge NXT in Action and Set up Your Free Trial

A free trial of Constant Contact can be activated from within Raiser’s Edge NXT. No credit card is required. This trial lets you explore key features, including:

• Sending up to 100 emails per month, every month

• Syncing constituent lists of any size

• Get “create only” access to test-drive tools like email automations, A/B subject line testing, and surveys

• Add up to three users per account

• Using AI-powered suggestions (up to 100 uses)

What’s Not Included in the Trial?

Some features are reserved for full subscriptions, such as:

• SMS messaging

• Scheduling future email sends

• Future campaigns won’t show on the Raiser’s Edge NXT Communications calendar

• Unlimited image storage

• Syncing non-constituent data

Your trial doesn’t expire, but inactive accounts may be removed after one year. Currently, you can connect one Constant Contact account per Raiser’s Edge NXT environment. The trial supports up to three users, so your team can explore together.

What's Next for the Constant Contact for Raiser’s Edge NXT Integration?

The initial release of Constant Contact for Raiser’s Edge NXT delivers a powerful one-way sync from Raiser’s Edge NXT to Constant Contact. This core functionality is designed to help organizations like yours elevate their marketing efforts right away. But there’s even more to look forward to. Here’s what’s coming next:

• Enhanced tools for managing Consent and Communications directly within Raiser’s Edge NXT

• Upgraded API capabilities to support expanded integration options

• A two-way sync, making it easier than ever to manage constituent records between Constant Contact and Raiser’s Edge NXT. To enable the two-way sync, we’re refining Online Data Review, giving you full control over which records flow back into Raiser’s Edge NXT from Constant Contact (these updates are already in progress).

We're also focused on building powerful communication capabilities directly within web view. As highlighted in the May Product Update Briefings, we’re actively developing enhanced consent management features along with a more comprehensive view of your supporter interactions so you can better manage preferences, ensure compliance, and deliver more personalized, effective outreach across all channels.

Want to Learn More?

The best way to get to know Constant Contact for Raiser's Edge NXT is to activate the trial. Constant Contact will help you every step along the way. If you want a little more information before you dive in, review these resources:



ConstantContact.com offers deep insights into features, functionality and best practices, including a step-by-step walkthrough of connecting Constant Contact and Raiser's Edge NXT.

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Brief Overview: This 90-second video gives a quick overview of the benefits of Constant Contact for Raiser’s Edge NXT

In Depth Webinar: July 31, 2025—Better Together: Marketing Made Easy with Blackbaud Raiser’s Edge NXT + Constant Contact



There’s so much happening with Raiser’s Edge NXT to help you tackle the challenges of engagement. With ongoing innovation, we are committed to helping you engage supporters more effectively and amplify your impact.

*SMS available in United States only



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