How to Make Small Changes for Big Impact on Your Donation Form
Your online donation form is one of the most important components of your digital fundraising efforts. How important? Charitable gifts donated through online sources increased by more than 50% in the last year. For this reason and more, building and optimizing your donation form is a must. The good news is that even small changes can have a big impact.
The Impact of a More Effective Donation Form
Well-designed donation forms offer multifaceted benefits.
- More completed donations: Simplified processes and user-friendly design increase the likelihood that visitors won’t abandon the gift-giving process before it’s complete.
- Increased gift amounts: Strategic prompts, matching gift availability, and suggested donation amounts can lead to larger gifts.
- Better user experience: A smooth, hassle-free donation experience leaves a positive impression, fostering long-term relationships.
- Improved donor retention: A positive initial giving experience increases the chances of retaining donors for future contributions.
- Superior data collection: Optimized forms capture accurate and useful donor information, aiding in future engagement and personalized outreach.
- Increased matching gift participation: Highlighting matching gift opportunities encourages donors to maximize their contributions, potentially doubling or tripling donations.
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