If we use the same query for a second e-blast, will those who opted out the first time receive the e-blast with the second mailing?

Hi Joanne - Great question - once someone opts out of an Online Express email that email address will never be sent another email again even if it is in other queries that you use. Yay!

Joanne McConnell:
I'm not so sure that gets a 'Yay' from us. We use e-blasts for solicitation, but we also use it for news. If someone opts out because we solicited them, then they won't receive news from us either. Not good. Is there a way to not have the opt out option in the e-blasts?

Hi Joanne. The behavior you describe would be against CAN-SPAM compliance laws. If a user unsubscribes from mass email communications, you must respect that regardless of content type.



That said, we are looking into adding subscription preferences in addition to a general unsubscribe. This would let users choose to either unsubscribe from only newsletters, in addition to a global unsubscribe (which is required by law).

Matt Garbarino:

Joanne McConnell:

I'm not so sure that gets a 'Yay' from us. We use e-blasts for solicitation, but we also use it for news. If someone opts out because we solicited them, then they won't receive news from us either. Not good. Is there a way to not have the opt out option in the e-blasts?

Hi Joanne. The behavior you describe would be against CAN-SPAM compliance laws. If a user unsubscribes from mass email communications, you must respect that regardless of content type.



That said, we are looking into adding subscription preferences in addition to a general unsubscribe. This would let users choose to either unsubscribe from only newsletters, in addition to a global unsubscribe (which is required by law).