Online Express: Send Time Optimization

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Rachel Knopp
Rachel Knopp ✭
Fifth Anniversary First Reply
in Blackbaud Raiser's Edge NXT®: General Discussion
My organization is considering making the switch from Mailchimp to Online Express for our email marketing efforts. One-piece that Mailchimp has that OLX does not is send-time optimization. Send Time Optimization uses data science to determine when your contacts are most likely to engage and sends your emails at that time. From what I understand, Mailchimp uses our past email data in addition to emails across their platform to make recommendations. We would like to see this feature on OLX!
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  • Austen Brown
    Austen Brown ✭✭✭✭✭
    Ninth Anniversary Facilitator 4 Name Dropper Photogenic
    Hi Rachel Knopp‍ - This is a great idea! If you haven't already, check out the OLX Idea Bank and make sure your idea is listed.  If it is not, feel free to add it and let us know in this topic so we can go vote for it!

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