Email A/B Testing

Hi Louise Cairns‍. At the moment, there isn't a first class A/B testing feature in RE NXT email marketing. You'd have to do any A/B testing manually:


- Create randomized A and B constituent seed lists and save each with with a different name

- Create your email A and B variants and send each to one of the seed lists

- Check outcomes of both variants

- Pick the winner, copy the email, and send to your broader list


We do have plans to add A/B testing as a proper feature in RE NXT email in the future.


Thanks!

Chris Martin

Blackbaud Product Management