Sending email pledge reminders from CRM

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In an effort to increase pledge fullfillment,Yale is looking to starting sending more regular pledge reminders in a low cost/low resource way. We are hoping to automate this as much as possible and send via email. Is anyone else doing this? Are you doing via a marketing effort or some other process? Any gotchas we should thing of as we embark on this path? Any other things we should consider? Thanks in advance! 

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  • FSU Foundation does email reminders for many/most pledges.  It's a relatively simple process.  Gift Services runs the reminder process, which creates a selection.  That selection and an export def are used to create the reminder emails in BBIS. 
  • Thanks Pam. I've sent along to my colleague, Joanne Donadio. She may reach out with more questions. Best, Melissa

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