Best practice for coding records for email distribution lists

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Hi there,

We utilise our alumnus constituent code as the means to build querys of recipients for email event invitations (which we send via BBNC).  We then segment the query further as needed. An example of this is a Civil Engineering alumni event where the query segments to alumni who have recieved a degree from the Department of Civil Engineering.

We would now like to diversify our email distribution list to include staff and individuals into the query. However, not all of our staff and individuals need to be invited only those with a connection to that particular Department. Staff could be tracked in relationships under the org record for the Department of Civil Engineering, however an individual (not staff or alum) wouldnt have this option.

What is the best practice to develop a distribution list for scenarios such as this - without manually entering individual ID's to the primary query...


Many thanks
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  • Cat Battersby:
    Hi there,

    We utilise our alumnus constituent code as the means to build querys of recipients for email event invitations (which we send via BBNC).  We then segment the query further as needed. An example of this is a Civil Engineering alumni event where the query segments to alumni who have recieved a degree from the Department of Civil Engineering.

    We would now like to diversify our email distribution list to include staff and individuals into the query. However, not all of our staff and individuals need to be invited only those with a connection to that particular Department. Staff could be tracked in relationships under the org record for the Department of Civil Engineering, however an individual (not staff or alum) wouldnt have this option.

    What is the best practice to develop a distribution list for scenarios such as this - without manually entering individual ID's to the primary query...


    Many thanks

    If I understand your question, one way to achieve that is to add an attribute to the individual that describes the department they are associated with. Then you can query on Attribute. 

  • Although this could be accomplished through Solicit codes as well, I agree that an Attribute indicating what department they associate with is probably the best solution. If you don't want to clutter Attributes, you can repurpose and/or rename another field, such as Industry, to contain this information, if that field is not being used. However, Attributes will pull better in Mail if you should ever transition beyond emails to doing direct mailings. If doing an Attribute I'd recommend a single Attribute called "Department Affiliation" and use a table under the Description to break it down to the various types.
  • I sometimes hesitate to enter attributes for these things because if their employment status changes will anyone remember to remove the attribute - especially if you have created many different attributes for these sorts of situations. There is probably not one good solution for this, but I might just build a query with these people that I could merge into my list queries and then remember to update them at the beginning of each school year.

  • Why then not just remember to check/update the attributes once a year?
  • Thanks Jill - I suspected attributes would be the best option but just wanted to double check there wasnt something I was missing. Many thanks for your answer.


    Jill Freidmutter
    :

     

    Cat Battersby:
    Hi there,

    We utilise our alumnus constituent code as the means to build querys of recipients for email event invitations (which we send via BBNC).  We then segment the query further as needed. An example of this is a Civil Engineering alumni event where the query segments to alumni who have recieved a degree from the Department of Civil Engineering.

    We would now like to diversify our email distribution list to include staff and individuals into the query. However, not all of our staff and individuals need to be invited only those with a connection to that particular Department. Staff could be tracked in relationships under the org record for the Department of Civil Engineering, however an individual (not staff or alum) wouldnt have this option.

    What is the best practice to develop a distribution list for scenarios such as this - without manually entering individual ID's to the primary query...


    Many thanks

    If I understand your question, one way to achieve that is to add an attribute to the individual that describes the department they are associated with. Then you can query on Attribute. 

     

     

  • Thanks for the advice Faith - particularly regarding the transition to direct mailings as we will be doing more of this in the future. Its always nice to future proof decision as much as posisble so I appreciate your feeback - thankyou.


    Faith Murray
    :

    Although this could be accomplished through Solicit codes as well, I agree that an Attribute indicating what department they associate with is probably the best solution. If you don't want to clutter Attributes, you can repurpose and/or rename another field, such as Industry, to contain this information, if that field is not being used. However, Attributes will pull better in Mail if you should ever transition beyond emails to doing direct mailings. If doing an Attribute I'd recommend a single Attribute called "Department Affiliation" and use a table under the Description to break it down to the various types.

     

  • Thanks Karen - you raise a good point about the need to update the attribute when staff come and go. It is definitely something we need to think about - thank you fo ryour advice.


    Karen Stuhlfeier
    :

     

    I sometimes hesitate to enter attributes for these things because if their employment status changes will anyone remember to remove the attribute - especially if you have created many different attributes for these sorts of situations. There is probably not one good solution for this, but I might just build a query with these people that I could merge into my list queries and then remember to update them at the beginning of each school year.

     

     

  • Cat Battersby:
    Hi there,

    We utilise our alumnus constituent code as the means to build querys of recipients for email event invitations (which we send via BBNC).  We then segment the query further as needed. An example of this is a Civil Engineering alumni event where the query segments to alumni who have recieved a degree from the Department of Civil Engineering.

    We would now like to diversify our email distribution list to include staff and individuals into the query. However, not all of our staff and individuals need to be invited only those with a connection to that particular Department. Staff could be tracked in relationships under the org record for the Department of Civil Engineering, however an individual (not staff or alum) wouldnt have this option.

    What is the best practice to develop a distribution list for scenarios such as this - without manually entering individual ID's to the primary query...


    Many thanks

    for those one-offs that do not, like you say fit into any other relationship as an alum or staff/faculty member I would have an attribute that has a drop down menu of tags for each of the areas you would like them to receive from -- could be one, could be more.  I currently have this set up for folks that do not fit any other category but should receive holiday cards, or an invite to particular types of events, that sort of thing.  Works well.
  • Thansk for your advice Christine - I think we will do just that.

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