Annual Giving & Direct Marketing Officer - Luminate Experience Needed (DC Based)

Kevin Daly

Annual Giving and Direct Marketing Officer

Job Summary: The Annual Giving and Direct Marketing Officer (AGDMO) is responsible for the design and implementation of an annual fundraising program, with efforts directed toward ensuring a broad base of financial support to achieve a goal of $2 million. This includes development, production management and execution of integrated fundraising appeals and operational strategies related to all aspects of the annual giving program, including new donor acquisition, direct mail, digital appeals, donor renewal efforts, monthly giving, employer-matching gift programs, and workplace giving.

The position partners with the agency’s Communications and Marketing team on branding, messaging, and communication of the organization’s vision utilizing digital marketing and leveraging social media promotion and advertising for fundraising development. The AGDMO will utilize their creative writing skills for fundraising and stewardship initiatives.

The AGDMO will provide expert knowledge on Annual Giving and Direct Marketing fundraising and experience working with donor data systems, specifically The Raiser’s Edge and Luminate systems for audience segmentation, coding of appeals, creation of donation pages, scheduling of solicitations, and tracking and reporting on campaigns. The AGDMO will oversee an annual budget in line with agency priorities and successfully implement strategic plans and budgets to meet established goals and objectives.

Education:

• Bachelor’s degree is required in Business, Marketing, Communications, or related field.

Experience:

• At least 5 years of progressively productive experience related to direct response and annual giving fundraising experience.
• At least 2 years of managing digital fundraising strategy, as well as experience with data and analytics tools.
• A demonstrated history of gifted writing.

Knowledge, Skills and Abilities Required:

• In-depth knowledge of the production, testing, and delivery of emails through a constituent relationship management program.
• Experience writing for direct mail, email, and social media for a faith-based organization while articulating a clear voice that can also reach a non-religious audience.
• Deep knowledge of donor data systems, specific experience necessary with Blackbaud’s Raiser’s Edge, Raiser’s Edge NXT, and Luminate systems.
• Demonstrated understanding and application of computer technology to efficiently accomplish work, using Internet-based tools like Adobe for Enterprise, Canva Pro, Zoom, etc. Proficiency with Microsoft Office Suite of applications.
• Ability to work effectively, both independently and in a team environment, in an atmosphere of multiple projects, shifting priorities, and deadline pressures. Ability to be flexible, detail oriented and able to prioritize.
• Ability to build and maintain strong, collegial working relationships with staff, volunteers, vendors, board members, donors, and others.
• Demonstrated experience and ability to manage high-level vendor relationships.
• Excellent verbal and written communication, presentation, organizational, project, time management and problem-solving skills.
• Excellent interpersonal skills with customer service orientation. Ability to communicate effectively, courteously, and professionally with a variety of individuals representing the public, board members, volunteers, donors, and employees. Ability to create and maintain relationships.
• Strong sense of accountability and ability to implement and execute numerous projects, and to prioritize, and partner with others.
• Proficient budget management skills.
• Optimistic attitude and flexibility in a collaborative work environment.

Annual Giving and Direct Marketing Officer | Catholic Charities of the Archdiocese of Washington (ultipro.com)