Registration/Donation source coding

Shana Masterson

Hello,

We just started running Facebook ads for some of our TeamRaiser events. From the ad, we are linking to an external URL, which we have set up similar to the following:

http://www.braintumorcommunity.org/site/PageServer?pagename=BTW_NY_Homepage&s_src=FBad&s_subsrc=week1nf

On the TR registration report for anyone who registered as a result of clicking on this ad, I am expecting to see "FBad" and "week1nf" under source and sub source. Currently, I will see things such as Email, Week 13, and a URL or External referrer, mail.yahoo.com in the registration report.

Will the way I have set up the URL parameters populate these fields, or will this only serve to populate the origin source and subsource in C360 for new constituents? If this is not correct, can you help me set up the URL parameters correctly so that we can measure conversion rate from the FB ads?

Thanks!

Shana

Lead Manager, Online Campaigns

National Brain Tumor Society

Brian Mucha

If I recall correctly there is a SDP that controls this behavior. It can work either way depending on your Convio Site Options.

Regards, Brian