Email permissions when sending email communications from RE

Jason Cox

My organization is in the process of implementing Raiser's Edge for the first time, and we are going to be using Raiser's Edge like a CRM to capture contact information for various different constituents, not just donors (for example program partners, philanthropy colleagues, vendors, etc.). We would also like to use RE to send out email communications from time to time.


So my question is, when we add contacts to RE, what process (if any) do we need to follow to get our contacts permission to send them email communications? What is Blackbaud's policy for capturing that? Do they need to be sent something to 'opt in' to email communications from our organization? I have been poking around and researching but can't seem to find a clear cut "in order to be able to send someone an email from RE, you need to X, Y, and Z."


Thank you in advance - this is my first time working with RE in any capacity so my learning curve is quite high!


Jason