RESEARCH: Convio's 2009 Online Marketing Nonprofit Benchmark Index™ Study

Kent Gilliam

Convio's 2009 Online Marketing Nonprofit Benchmark Index Study

Authors: Vinay Bhagat, Founder and Chief Strategy Officer for Convio, and Quinn Donovan, Convio's Analytics Manager

This is the nonprofit sector's most comprehensive study of online trends. Highlights of the 2009 study indicate that online engagement continues to see positive growth even in a down economy:

• 2008 saw positive year-over-year growth in all the key areas of online success - online fundraising, email file growth and website traffic.

• Compared with traditional marketing and engagement channels online held up well.

• A 14 percent growth in online revenue was driven by a 14 percent increase in the number of gifts.

Download or view the full report: http://www.convio.com/files/2009-Benchmark-Report-032109.pdf

Download or view the Executive Summary: http://www.convio.com/files/2009-Benchmark-Report-Exec-Summary032109.pdf

View the webinar recording: http://events.convio.com/ondemand_seminars/Benchmarkreplay_5918246_032509.wmv

Download or view the webinar presentation slides: http://www.convio.com/files/downloads/2009_Benchmark_Slides.pdf

Feel free to post any follow-up questions you have!