Are UTM codes compatible with Raisers Edge?

Lori Neumann

I'm trying to eliminate the creation of multiple donation pages in BBNC for our email campaigns. I'm currently considering creating multiple UTM codes to track sources to the donation page. However, I'm unsure if UTM codes will also pass through to Raisers Edge. If Raisers Edge sees each UTM code as a separate page, it would save me from having to create multiple pages for a campaign. I'm hoping that someone here might have some insights. Thanks!

Austin Boyer

Lori Neumann:

I'm trying to eliminate the creation of multiple donation pages in BBNC for our email campaigns. I'm currently considering creating multiple UTM codes to track sources to the donation page. However, I'm unsure if UTM codes will also pass through to Raisers Edge. If Raisers Edge sees each UTM code as a separate page, it would save me from having to create multiple pages for a campaign. I'm hoping that someone here might have some insights. Thanks!

Hi Lori,


Razor's Edge does indeed see each UTM-tagged URL as a separate page, making it easy to see the conversion rate/average donation/etc of each link. On the donation side of Online Express, you can see the metrics of each link when you click on "View Performance Details." We started consistently using UTM parameters in RE a few months ago and have able to access some really interesting insights as a result! Enjoy!

- Austin