Email Appeal Segment

Tina Gorski-Strong

How does the appeal 'market segment' get defined?  Fundraising v. Communication, for example.  I can't seem to locate where in OE those segments are chosen.

Thanks

Tina

Jen Claudy

When designing the message, on the "Get Ready to Send" tab, there is a dropdown at the bottom right that says "What is the purpose of this message?" where you can select that option.  If you hover over the link "What's this for?" it tells you where this information will go when you push the message data to RE.

Tina Gorski-Strong

Jennifer Claudy:

When designing the message, on the "Get Ready to Send" tab, there is a dropdown at the bottom right that says "What is the purpose of this message?" where you can select that option.  If you hover over the link "What's this for?" it tells you where this information will go when you push the message data to RE.

Thanks!  I finally stumbled upon it.

Gloria Litwinowicz

Jennifer Claudy:

When designing the message, on the "Get Ready to Send" tab, there is a dropdown at the bottom right that says "What is the purpose of this message?" where you can select that option.  If you hover over the link "What's this for?" it tells you where this information will go when you push the message data to RE.

Is there a way to change to purposes in the list? Is there a way to personalize the list?